What is the Loonaverse and why am I writing about it?
The Loonaverse is another name for the overarching story and lore behind Loona's music!
LOONA is a South Korean girl group known for their bold concepts, stunning visuals, and diverse music style.
Formed by BlockBerry Creative, the group took a unique approach by introducing each of its twelve members
individually through solo songs over the course of 18 months before debuting as a full group.
This gradual rollout built a rich universe of interconnected stories,
highlighting each member's unique charm and talents while setting LOONA apart in the K-pop scene.
The members are: HeeJin, a well-rounded performer; HyunJin, graceful and lively;
HaSeul, with thoughtful and emotional vocals. YeoJin, the youngest and full of charm. ViVi, with soft-spoken beauty.
Kim Lip, powerful and confident with standout vocals. JinSoul, cool and charismatic with a soulful voice. Choerry, cheerful with a warm presence.
Yves, elegant and strong dance skills. Chuu, bubbly and expressive with a bright vocal tone. Go Won, whimsical and unique with a delicate style. Then Olivia Hye, who is captivating with a deep, cool vibe.
Finally, after all of the girls were introduced along with the subunits, they officially debuted as a full group of 12 in 2018 and quickly earned a dedicated global following,
thanks to their ambitious storytelling, polished performances, and genre-blending music.
Not only did the debut concept captivate fans (and me included), but so did the storytelling, visuals, diverse sounds and bold concepts.
NEXT!! [All about Loona 1/3]